SEO Dashboard

Overview

The SEO ETL + React Dashboard project offers a comprehensive solution for businesses looking to streamline their SEO reporting. By focusing on the extraction, transformation, and loading (ETL) of Google search traffic data, this platform is designed to present valuable insights in a user-friendly manner. With an emphasis on integrating multiple data sets, the dashboard aims to simplify the analysis process for stakeholders, making it easier to make data-driven decisions.

The project is still in its initial stages but promises to expand in future iterations by incorporating more metrics, such as backlink profiles and daily keyword rankings. The combination of a robust ETL pipeline with a visually appealing dashboard means users can effectively monitor their SEO performance.

Features

• ETL Pipeline: The project includes a structured ETL pipeline that cleans and transforms data from Google's search API, ensuring high-quality insights.

• User-Friendly Dashboard: Built with React, the dashboard provides an intuitive interface for users to visualize and analyze data easily.

• Data Variety: Supports multiple datasets, including mobile, desktop, and tablet search traffic data, allowing for a comprehensive view of performance across different devices.

• Automated Data Extraction: Utilizes a Python script in conjunction with the Google Search Console to automatically extract search traffic data.

• MySQL Database Integration: The data is loaded into a MySQL database, providing a solid foundation for data management and retrieval.

• RESTful API: A REST API built with NodeJS and ExpressJS allows for seamless communication between the frontend and backend, enhancing data accessibility.

• Visualizations: Integrates ChartJS to deliver data visualizations that help users quickly grasp key metrics and trends.