Buendeln
Market segments have been created since 1956 to form groups in which individuals are as similar as possible to each other, but dissimilar to other groups. The goal of this is to make informed decisions and to be able to do effective and focused marketing. In this project, we used clustering to de...
Overview:
The article discusses the use of clustering to develop a prototype that groups AI Consultancy Services in Saarland into market segments based on various factors such as size, customers, industries, and end customers. The purpose of this prototype is to assist AI Consultancy Services in planning to establish a new location in Saarland by identifying the ideal location and identifying new market segments.
Features:
- Next.js 13 App Directory: The project utilizes the Next.js 13 App Directory framework for building the prototype.
- Radix UI Primitives: Radix UI Primitives is used to create reusable UI components in the prototype.
- Tailwind CSS: Tailwind CSS is employed for styling and designing the user interface of the prototype.
- Icons from Lucide: The prototype incorporates icons from the Lucide icon library.
- Dark mode with next-themes: The prototype offers a dark mode option using the next-themes library.
- Tailwind CSS class sorting, merging and linting: The project utilizes Tailwind CSS features for sorting, merging, and linting CSS classes.
Summary:
In summary, the article highlights the use of clustering to develop a prototype that aids AI Consultancy Services in identifying market segments and selecting the ideal location for establishing a new location in Saarland. The prototype utilizes various technologies such as Next.js, Radix UI Primitives, Tailwind CSS, and Lucide icons. It also incorporates features like dark mode and Tailwind CSS class management. The installation process involves cloning the repository, installing dependencies, and starting the development server.