Contentful Emails

screenshot of Contentful Emails

Contentful Emails

A tool for automating content creation for email campaigns, built with Contentful.


This product is a coding-free tool for managing email content using the Contentful SaaS platform. It allows users to easily build and iterate on email content without the need for coding or deploying. The tool is currently being used in production and has been found to be effective in managing OPS emails.


  • Integration with Contentful SaaS platform
  • Configuration customization through the config/base.js file
  • Email container engine with options for backup, cache, or direct retrieval from Contentful
  • Use of the Swig templating engine for email rendering
  • Customizable variables and methods for email rendering
  • Parser class for defining and transforming placeholders for dynamic data
  • Memory Cache mechanism for improved performance
  • Webhook integration for automatic refreshing of cached data


To set up your integration with Contentful, follow these steps:

  1. Modify the config/base.js file:
    • Change the Contentful Service keys (contentful/draft and contentful/published) to your own keys obtained from your Contentful settings.
    • Configure the Authorization key with the value to be sent in the Authorization header of Contentful Webhook requests. This can also be done in the Contentful settings along with the webhook configuration.
  2. Ensure that your content type in Contentful is named "email" (or modify the code accordingly).
  3. Use the email container in your system:
    • Choose one of the following container types: backup, cache, or contentful (with a type attribute of "published" or "draft").
    • Configure the mapping between Contentful and available properties in the /service/email-container/index.js file and use the render method.
  4. Store email-related content in the front-end/views/emails folder for easy layout extension.
  5. Configure variables and methods available during rendering in the util/html.js file.
  6. Utilize the parser class in /services/email-container/parser to define and transform placeholders for dynamic data display.
  7. Take advantage of the Memory Cache mechanism provided by the application for improved performance.
  8. Integrate with the Contentful webhook to automatically refresh cached data.


This product is a coding-free tool for managing email content using the Contentful SaaS platform. It provides features such as integration with Contentful, configuration customization, email container engine, Swig templating engine for rendering, customizable variables and methods, parser class for dynamic data display, Memory Cache mechanism, and webhook integration. It simplifies the process of managing email content and allows for easy iteration and customization without the need for coding or deploying.


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